According to multiple reports the Utah Hockey Club’s recent attempt to register options for the official team name were rejected by the United States Patent and Trademark Office. The name Utah Yetis was rejected for being too easily confused with the Yeti brand of coolers and insulated drinkware.

Other names were rejected for being too descriptive of the weather or region.

The ruling was a non-final action and Utah Hockey Club has three months to respond.

Utah Hockey Club the former Arizona Coyotes franchise of professional hockey, has circulated six finalists for the team name including Blizzard, Mammoth, Outlaws, Venom, Yeti, and the temporary name Utah Hockey Club. The Patent and Trademark Office gave temporary approval to both “Outlaws” and “Mammoth.”

Yetis has been the moniker preferred by fans and management, but the USPTO has indicated that even significant stylization or design changes will not help them reach approve on the name Yetis, the cooler company is simply too large a brand name.

Even making the name plural – “Yetis” instead of “Yeti” – did not do enough to persuade the registering office.

While the Hockey Club has three months to respond another work around to the ruling might be to change applications from an “intent-to-use” application to a Supplemental Register – showing they are already using the name.

The name, jersey, and other branding have repeatedly made their way into media despite not being formally announced or approved.

“Considering how players and management have talked about those names publicly, then it’s almost a guarantee that the team will make another attempt to secure the trademark,” Sports Illustrated wrote.